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Juke Built To Thrill
Brand activation campaign with TBWA/London for Nissan Europe, 2012

images 1 / 2 / 3

Website visitors discover their own Thrill Test Score, and enter a competition to participate in one of a series of thrilling experiments featuring the Nissan Juke. A series of short video documentaries follow Brendan Walker portraying himself as the Thrill Engineer, conducting experiments and associated live events. Experimental data appear in the videos as real time graphic visualisations, developed by Aerial with Horizon. Aerial also presents results to Nissan's design team to help improve the thrilling automative experience. Project inspired by Thrill Laboratory.

Let The Thrills Begin [video] -->
Somewhere In Morocco [video] -->

© All text and images copyright Brendan Walker 1997-